Ratings Quest Activity |
Introduction
In this web-based scavenger
hunt, you will learn:
This is a follow-up to class discussions about television news and will help you determine the answer to the following ultimate question: Do you think ratings affect what is shown on the news?
Using the links, answer the following questions.
The team with the most correct answers wins.
Links:
Current Ratings
AC Neilsen Web Page
How ratings Work
What is a "Share", "HUT", "PUT"?
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The first five answers come from Ultimate TV. (Hint: for some of them, you may have to look in the archives).
1. What is the site name (URL) for where you can find information on the latest ratings/rankings? http://www _______________.com.
2. In the Top 100 shows report, find the favorite TV Show of all time: _______________________.
3. What was the order ranking for the latest ratings period? Place the number of the ranking order next to the network? (HINT: Ratings are a business issue).
CBS NBC ABC UPN WB FOX
4. What network did FOX acquire and premier in August of 1998? __________________________.
The following can be found on the Nielsen, and subsequently listed web pages. AC Nielsen is a company that is the leading provider of media research in the USA.
5. How long have they been around? ___________ yrs.
6. Where is the AC Nielsen computer located? _________________________.
7. What is a "share" What does a rating % represent? _________________________.
9. What is a "HUT"?_____________________.
10. What is a "PUT"?
_____________________.
How you will be graded
The team with the most correct answers wins.
Digging Deeper
The Math Behind the Ratings:
Validity
Reliability
Sampling
/Blocking
ROAR Newsletter
Learning
about TV Ratings
Instructional Material
Related to Polls & Surveys:
Reliability:
What's the Difference?
Video(s) shown in class
Against all Odds: Inside Statistics;
PBS,
The Annenberg/CBP Collection.
The Chronkite Report: Headlines
and Sound Bites, (1997), The Discovery Channel.